adidas
Leveraging storytelling and branded content to drive growth from URL to IRL.
We partnered with adidas to launch its watch line with Nixon, connecting both brands through a global omni-channel campaign that built emotional resonance, aligned touchpoints, and deepened customer connection to drive growth and engagement while unifying the brand experience.
Fashion
E-commerce
The Brief
adidas had just launched its new line of wristwatches in partnership with Nixon, and was looking for a global partner that could help boost product awareness and drive engagement throughout North America, APAC and EU markets. Due to the unique nature of the partnership, it was important to preserve the DNA of both brands into the marketing efforts while also finding ways to cross-pollinate audiences and expand exposure to new customers.
The Approach
We worked in tandem with our partners at adidas and Nixon to craft an omni-channel campaign that created an emotional connection with creators worldwide. The 247365 campaign was inspired by the notion that inspiration doesn’t take any days off, linking modern timekeeping with a generation that traditionally ignores time. With wholesale business already booming, our team helped kick off direct-to-consumer marketing in North America before branching out globally to Europe, Japan and Australia.
Creative and Brand Strategy
What we said and how we spoke, was just as important as who we were speaking to. The narrative behind each collection was crucial in establishing a deeper connection with our customers.
Media Strategy
The customer journey was as much physical as it was digital. Our e-commerce campaigns needed to be in lockstep with our on-the-ground activations in order to create a connected customer experience.
Call Out Text - Small
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Results
Industry & Community Endorsement
We coordinated strategic relationships with top publishers like Hypebeast and Highsnobiety, leaning into collaborative partners for branded content that created social currency and amplified our launch.
120% Brand Growth Month Over Month
Our campaign drove over 120% brand growth month over month, as well as a 19% engagement rate on published content
Measurable Sales Lift
Through our collective efforts, we were able to drive an 11% global lift in sales within the first 8 weeks of the campaign
