APL
Expanding cultural footprint with intentional creative and media strategies.
APL collaborated with us to amplify their brand momentum with data-driven growth strategies and full-funnel creatives built for performance. By aligning premium visuals with platform demands and audience intent, we helped elevate brand perception, drive meaningful engagement, and build a scalable foundation for long-term customer acquisition and growth.
Fashion
E-commerce
The Brief
APL was quickly gaining traction organically through celebrity product placements and key retail partnerships, but wanted to develop a growth strategy plan that could amplify their efforts. Their existing media efforts were falling flat and not delivering the results they were looking for, so they sought out a partner that could leverage data-driven, highly-targeted, and innovative performance advertising strategies with the goal of increasing upper-funnel awareness, driving customer acquisition, and maximizing return on ad spend.
The Approach
As a premium brand, maintaining APL’s visual excellence was key but their existing media creative wasn’t built for the channels they were advertising on. In order to deliver strong holiday performance and lasting brand equity, we worked closely on creative execution and ensured every asset was not only effective but also beautifully on-brand. We also built custom creative for each stage of the funnel tailored to awareness, consideration, and conversion, ensuring relevance and impact throughout the customer journey. This was combined with a footprint-based media strategy across high and low-awareness markets, fueling APL’s immediate sales as well as its long-term brand growth.
Results
100% Year Over Year Brand Growth
APL experienced 100% year over year brand growth during Q4, which was the equivalent of all revenue generated in the previous three quarters combined
4X Measurable Sales Increase
We saw a 4x increase in sales for the Black Friday period, as well as a 5x increase in sales year over year for Cyber Monday.
Inventory Sell Through
The brand saw 3.5x total revenue growth year over year, adding more than $2 million in revenue at a 4.5x return on ad spend with multiple record setting sales days that resulted in products repeatedly selling out.
