L'Ours
Exploring the ephemeral nature of scent to spark a new brand
Combining the adventure of travel with the warm familiarity of home, L’Ours brings a love of meticulous craftsmanship and nostalgic aromas together. We led a collaborative brand development process designed to bring clarity and cohesion to their identity, extending that identity to physical and digital touchpoints during the launch of their first candle collection.
CPG
Luxury
The Brief
L’Ours was looking for a strategic partner to help articulate and define their brand, bringing clarity to their vision while translating it into a cohesive, modern identity. They needed a process that was not only collaborative and insightful, but also capable of delivering a brand system that felt both intentional and scalable.
The Approach
Our approach was rooted in old French apothecary and scientific botanical studies of the past, and we also drew subtle cues from neo-noir cinema and ethereal illustration to create an emotional connection that evokes the senses.
Through an interactive digital workshop, we worked closely with the L’Ours team to define their mission, promise, and beliefs. These insights informed a refined visual identity and a flexible brand system, all captured in a comprehensive guidelines document to ensure consistency across every touchpoint.
Wordmark
A custom wordmark was created based on early 19th century french typography. bold condensed serif feels confident while retaining an editorial, luxurious feel.
Monogram
Monogram shape is inspired by 18th century pomanders. geometry is made from a simplified bear form, connecting to the french translation of L’Ours.
Storytelling Scents
Scents are approached with intentionality and warmth, honoring the craft by creating curated, small-batch collections. The L’Ours process is guided by a commitment to authenticity and personal connection, using honest, vulnerable ingredients that evoke universal yet unique moments. By thoughtfully pairing sensory cues with consistent, mindful storytelling, L’Ours aims to deepen the emotional bond between scent and experience staying true to their ethos.
Thoughtful Packaging Experience
The L’Ours packaging reflects quality, handmade products created for and imbued with sentimental familiarity of life’s most intimate moments.
Results
A Scalable Brand Identity
We provided a cohesive visual and verbal identity system that captures the emotional essence of L’Ours and scales seamlessly across future collections and touchpoints to ensure consistency, flexibility, and long-term brand integrity.
Deepened Emotional Narrative
By grounding the brand in sensory storytelling, we helped L’Ours transform each candle into a deeply personal experience. This approach strengthened the emotional connection between product and lifestyle, enhancing perceived value and brand loyalty.
Embodiment of Brand Ethos
We translated L’Ours’ values into a tactile, thoughtfully designed packaging system that reflects the brand’s focus on craftsmanship and intimacy. This allowed us to deliver an unboxing experience that feels as considered and intentional as the scents themselves.
